Independent shop directory

Natural and specialty grocers in Wisconsin

20 independent natural and specialty grocers in Wisconsin, grouped by town, with the street address and website where we have one. Makers use this as a starting list for wholesale. Everyone else uses it to find good food nearby.

Carry Madeline's makers See them on the mapLocal farms in Wisconsin

Baraboo

Beaver Dam

Brookfield

  • Simon's
    14780 West Greenfield Avenue, Brookfield, WI

De Pere

  • B-Alive
    2665 Monroe Road, De Pere, WI

East Troy

Egg Harbor

Green Bay

  • Vibe GB
    401 Washington Way, Green Bay, WI ·

Madison

Mequon

  • Outpost Natural Foods
    7590 Mequon Road, Mequon, WI

Middleton

Milwaukee

Oconomowoc

  • Nature’s Health Foods
    118 North Main Street, Oconomowoc, WI

Saint Francis

Sun Prairie

  • Apple Wellness
    2824 Prairie Lakes Drive, Sun Prairie, WI

Wausau

  • Downtown Grocery
    607 North 3rd Street, Wausau, WI

Wausaukee

Wisconsin by type of shop

Wisconsin by city

Run a shop? Carry Madeline's makers

Madeline's works with more than 200 independent makers: creameries, salumi makers, beekeepers, roasters, jam and hot sauce kitchens. Tell us what your shelves need and we will introduce you to makers who sell wholesale.

Make food? Getting onto these shelves

Start with the shops closest to you, bring samples and a one-page price sheet, and know your wholesale price before you walk in. These help: the wholesale price calculator, how to price food products for wholesale, where to sell artisan food online, and the directory of co-packers, kitchens, packaging suppliers and distributors. Madeline's also sets up wholesale ordering for makers, and lists makers on the marketplace.

Questions

How many natural and specialty grocers are in Wisconsin?

This directory lists 20 independent natural and specialty grocers in Wisconsin. National chains are left out.

Where does this list come from?

From OpenStreetMap, the open map that anyone can edit. We keep independent shops and leave out national chains. If a shop is missing or has closed, fix it on OpenStreetMap or send us a note through the form above and we will update it.

I make food. Will these shops buy from me?

Many will. Co-ops, cheese shops and country stores are where most small makers get their first wholesale accounts. Ask for the buyer, bring samples, and have a wholesale price that leaves the shop its margin.

Can I buy from small makers without going to a shop?

Yes. Madeline's is an online farmstand. Makers ship cheese, honey, preserves, coffee and more straight from their own kitchens and farms, one cart and one checkout.

Other states

Shop data © OpenStreetMap contributors, available under the Open Database License. Listings are independent businesses and are not affiliated with Madeline's unless they say so.