Jovial Foods at Madeline's

Jovial Foods is an organic food company founded in 2010 by Carla Bartolucci and her husband Rodolfo Viola. The couple started Jovial after their eldest daughter, Giulia, was found to be gluten intolerant, setting out to make wholesome pasta from einkorn, an ancient wheat, and from naturally gluten-free grains. Earlier, in 1995, the pair had helped introduce Bionaturae, one of the first organic Italian food brands in the American market, and Jovial continues to bring that line of Italian pasta, tomatoes, olive oil, vinegar, and fruit spreads to shelves in the United States.

Einkorn is the heart of the company. Jovial grows einkorn in Italy in partnership with small artisanal farms under strict sustainability standards, and it became one of the largest einkorn producers in the process. The grain runs across the lineup as traditional einkorn pasta, 24-hour sourdough einkorn crackers, and small-batch einkorn cookies, along with baking tools such as a stainless steel einkorn kneading tool that founder Carla developed with a relative in Italy, and a linen couche hand-woven on the island of Sardegna.

Alongside einkorn, Jovial offers a full Italian pantry. Its gluten-free pastas are made in Italy from brown rice and cassava using bronze dies and slow drying, and the Bionaturae range includes durum semolina and egg pastas crafted by Tuscan artisans who have made pasta since 1887, Regenerative Organic Certified tomatoes packed in glass on the day they are harvested, extra virgin olive oil pressed within 24 hours of harvest, balsamic vinegar from Modena, and fruit spreads cooked with much less sweetener.

Jovial Foods products at Madeline's

Every item below is live and in stock at Madeline's. Click any product to see full details, sizes, and ordering.

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  Organic Einkorn Traditional Fusilli ($5.19). A spiral pasta made with high-extraction einkorn flour that cooks up like traditional semolina pasta, with less starch than modern wheat pasta.

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  Organic Gluten Free Brown Rice Capellini ($5.69). A thin gluten-free pasta crafted in Italy from brown rice with bronze dies and slow drying, now Regenerative Organic Certified.

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  Organic Gluten Free Brown Rice Classic Lasagna ($6.29). Flat gluten-free lasagna noodles made in Italy from brown rice, in the flat style preferred in Italy over the wavy version.

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  Organic Grain Free Cassava Fusilli ($5.69). An Italian-made grain-free corkscrew pasta crafted from organic cassava, free from gluten and grains, that cooks up firm.

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  Organic Einkorn Sourdough Rosemary Crackers ($5.69). Naturally leavened einkorn crackers made over a 24-hour sourdough process, with no commercial yeast or chemical leavening.

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  Organic Einkorn Checkerboard Cookies ($5.69). Italian-style shortbread cookies made with einkorn in small batches, a lightly sweetened patchwork of chocolate and vanilla shortbread.

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  Einkorn Kneading Tool ($28.99). A polished stainless steel tool created by founder Carla and her relative Maurizio to knead most einkorn breads without touching the sticky dough.

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  Jovial Linen Couche ($22.99). A baker's proofing cloth hand-crafted on Sardegna by a husband-and-wife team of weavers, made from untreated, unbleached island-grown flax on ancient looms.

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  Organic Italian Diced Tomatoes ($4.99). Vine-ripened tomatoes grown on small Italian family farms and packed in glass jars with no salt or additives, naturally sweet from ripe fruit.

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  Organic Italian Crushed Tomatoes ($4.99). Vine-ripened Italian tomatoes packed in glass with no salt or additives, harvested very ripe for true Italian tomato flavor all year.

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  Organic Strained Tomatoes ($4.69). A smooth Italian passata grown on small family farms and packed in glass the same day it is harvested, now Regenerative Organic Certified.

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  Organic Tomato Paste ($3.29). A concentrated Italian tomato paste made from sun-ripened Mediterranean tomatoes and packed in BPA-free glass for rich flavor in soups, sauces, and stews.

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  Organic Durum Semolina Spaghetti ($3.99). A classic long-strand pasta crafted by Tuscan artisans since 1887, bronze-die pressed and slowly dried at low temperatures.

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  Organic Durum Semolina Penne Rigate ($3.99). A ridged tube pasta from the same Tuscan artisans, 100% organic, bronze-die pressed, and slowly dried at low temperatures.

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  Organic Traditional Egg Pappardelle ($5.19). Italian egg pasta made with durum wheat grown in Italy and organic eggs, shaped by artisans into nests of wide ribbons.

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  Organic Extra Virgin Olive Oil, 25 oz. ($27.99). Made with five Italian olive varieties grown on small Northern Italy farms and pressed within 24 hours of hand-harvesting.

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  Organic Balsamic Vinegar 17 fl. oz. ($7.79). A traditional balsamic made in Modena by one of the region's oldest families of producers, from Trebbiano and Lambrusco grape must.

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  Organic Fruit Spread Strawberry ($5.59). Made with hand-harvested organic strawberries from small Italian family farms, cooked at low temperatures with much less sweetener to keep the fruit forward.

Frequently asked questions

Where can I buy Jovial Foods?

You can buy Jovial Foods products online at Madeline's (madelines.co), which carries the company's einkorn and gluten-free pastas, einkorn crackers and cookies, baking tools, and the Bionaturae range of Italian tomatoes, olive oil, vinegar, and fruit spreads. The products listed above are live and in stock.

What is Jovial Foods known for?

Jovial Foods is an organic food company founded in 2010 by Carla Bartolucci and Rodolfo Viola, started after their daughter was found to be gluten intolerant. It is best known for einkorn, an ancient wheat that the company grows in Italy and produces at large scale, and for organic gluten-free pasta, alongside the Bionaturae line of organic Italian pantry staples.

Does Jovial Foods make gluten-free pasta?

Yes. Jovial makes organic gluten-free pasta in Italy from brown rice and grain-free cassava, using bronze dies and slow drying so the texture comes close to traditional pasta. Einkorn pasta, by contrast, does contain gluten.

What is einkorn?

Einkorn is an ancient variety of wheat, often described as the original wheat, with less starch than modern wheat. Jovial grows it in Italy with small artisanal farms and uses it in pasta, sourdough crackers, and cookies. It contains gluten, so it is not suitable for people who must avoid gluten entirely.