Artisanal Solutions / Guides / Klaviyo alternatives for food brands

Alternatives

Klaviyo alternatives for food brands

Klaviyo is the default for food brands on Shopify, but it gets expensive as a list grows and takes work to run well. These are the tools brands move to when they want something lighter or cheaper.

Get a plan and a priceSee the picks

Updated November 2026 by the Madeline's team, who set these tools up for makers and farms.

Klaviyo alternatives compared
5In view
7On track
1Needs you
ToolBest forStore dataSMS
Klaviyo Shopify stores at scale Deep Yes
Omnisend Lighter e-commerce Good Yes
Mailchimp Newsletters Basic Add-on
Shopify Email Basics in Shopify Native No
Postscript SMS on Shopify Good SMS only
Features, plans and fees change; check each vendor before you switch.

The short answer

Omnisend is the closest switch: store-based automations with less setup. Mailchimp fits brands that mostly send newsletters. Shopify Email covers simple campaigns inside Shopify. For SMS on its own, Postscript is built for Shopify stores.

The alternatives

  1. Omnisend

    Best for lighter e-commerce

    E-commerce email and SMS with Shopify data and prebuilt automations like welcome, abandoned cart and order follow-up.

    Good fit if
    • You want store-based flows with less setup
    • Cost matters as the list grows
    Watch for
    • Fewer advanced segments than Klaviyo

  2. Mailchimp

    Best for newsletters

    Easy newsletters and simple automations, with store connections.

    Good fit if
    • Most of your email is a weekly or monthly newsletter
    • You sell mostly in person
    Watch for
    • Less depth on store-based automations

  3. Shopify Email

    Best for basics inside Shopify

    Email built into Shopify admin using your products and customers.

    Good fit if
    • You send a few campaigns a month
    Watch for
    • Limited automation

  4. Postscript

    Best for SMS on Shopify

    SMS marketing built for Shopify stores, used alongside an email tool.

    Good fit if
    • Text messages drive sales for you
    • You want SMS separate from email
    Watch for
    • SMS only; you still need email

Want one of these set up for you?

Tell us what you make. We send back a short plan and a price.

Get a plan and a price

How it works

  1. Tell us what you make

    What you make and what you use now. A spreadsheet and a Square account is a fine answer.

  2. Get a short plan

    Keep this, replace that, connect these, and the cost.

  3. We set it up

    Setup and migration done for you. You approve before anything goes live.

  4. Run it or hand it off

    Take it from there yourself or keep us on for the upkeep.

Questions

What is the best Klaviyo alternative for a small food brand?

Omnisend for store-based automations with less setup. Mailchimp if you mostly send newsletters.

Is Klaviyo worth it for a small food business?

If you sell online on Shopify and set up the automatic emails, usually yes. If you send a newsletter and little else, a cheaper tool is fine.

Will I lose subscribers if I switch?

No. Contacts and consent move over. Flows and templates are rebuilt in the new tool.

Can Madeline's move my email?

Yes. We move contacts and consent, rebuild the key flows and set up sending so mail lands in the inbox.

Get a plan and a price

Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.

The newsletter for artisans, makers and farmers

Tools worth using, shipping and labeling how-tos, and what is working for other small producers. Email only, unsubscribe any time.

Related

All solutions