Artisanal Solutions / Analytics, Search & Paid Ads
Analytics, search and ads
Analytics, SEO and ads for farms and food makers
Which products sell, where visitors come from, whether that ad made money. We set up measurement properly, fix the basics that get you found in search and AI assistants, and run ads only where the math works.
Built for farmers and makers. Set up for you, on the tools you already use.
Updated
Search and AI
Get found in Google and AI assistants
Titles, product descriptions, structured data and a merchant feed are what search engines and shopping assistants read. We fix them in order.
| Item | Status |
|---|---|
| Page titles and descriptions | Done |
| Product structured data | Done |
| Google Merchant feed | Approved |
| llms.txt for AI assistants | Live |
| Search Console errors | 6 to fix |
Ads
Ads only where the math works
An ad runs when the margin on that product covers what an order costs to win, and stops when it does not.
Works with what you already run
Already on one of these? We work with what you have before suggesting a switch.
- Google Analytics 4
- Google Search Console
- Shopify analytics
- Triple Whale
- Semrush
- Ahrefs
- Meta Ads
- Google Ads
- Pinterest Ads
- Microsoft Clarity
What is included
Analytics and conversion tracking installed and checked, one dashboard you can read in two minutes
Search basics: titles, product descriptions, structured data, Google Merchant feed, llms.txt so AI shopping assistants can read your catalog
Ads set up for the products where margin covers the cost, with a stop rule
A monthly numbers email: sales by channel, top products, what to do next
See what this looks like for your business
Tell us what you make. We send back a short plan and a price.
How it works
Tell us what you make
What you make and what you use now. A spreadsheet and a Square account is a fine answer.
Get a short plan
Keep this, replace that, connect these, and the cost.
We set it up
Setup and migration done for you. You approve before anything goes live.
Run it or hand it off
Take it from there yourself or keep us on for the upkeep.
A good fit if
- You do not know your conversion rate
- You have spent on ads and cannot say what came back
- You want to show up in Google and ChatGPT for what you make
Questions
How do I get my food products found on Google?
Start with the basics: clear page titles, real product descriptions, structured data and a Google Merchant feed so products show in Shopping results. Then a Google Business Profile for local searches.
What is llms.txt?
A plain text file on your site that tells AI assistants what you sell and where to find it. It is a small step that helps shopping assistants read your catalog.
Should a small food business run ads?
Only on products where the margin covers the cost of winning an order, such as gift boxes and subscriptions. We run the numbers per product before spending anything.
Get a plan and a price
Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.
The newsletter for artisans, makers and farmers
Tools worth using, shipping and labeling how-tos, and what is working for other small producers. Email only, unsubscribe any time.
All solutions
Selling
Making and growing
Growing
Running the business
By trade
- Cheesemakers
- Charcuterie makers
- Beekeepers
- Jam makers
- Hot sauce makers
- Coffee roasters
- Chocolate makers
- Bakeries
- Vegetable farms
- Ranches
- Egg farms
- Maple syrup producers
- Flower farms
- Mushroom farms
- Soap makers
- Orchards
- Lot tracking for cheesemakers
- HACCP records for charcuterie
- Honey inventory for beekeepers
- Batch records for hot sauce
- Coffee subscriptions
- Bakery preorders
- Online farm store
- Meat shares for ranches
Free tools
Comparisons and alternatives
- Square vs Shopify POS for markets
- Square vs Clover for markets
- Shopify vs Square Online
- Shopify vs WooCommerce
- Klaviyo vs Mailchimp for food brands
- Pirate Ship vs ShipStation
- Local Line vs Barn2Door
- CSAware vs Harvie
- Craftybase vs Katana
- ReciPal vs LabelCalc
- QuickBooks vs Xero for farms
- Harvie alternatives
- Barn2Door alternatives
- Square alternatives for markets
- Faire alternatives
- Katana alternatives
- Klaviyo alternatives
- Mailchimp alternatives
- ShipStation alternatives
Guides
- Best inventory software for food makers
- Best recipe costing and label software
- Best CSA software for farms
- Best farmers market POS
- Best shipping software for perishable food
- Best email marketing for food brands
- How to start cold shipping
- How to ship cheese
- How to ship chocolate
- Shipping supplies: what to buy and where
- Carriers and shipping software basics
- Food label requirements
- Cottage food laws by state
- Cottage food to commercial kitchen
- How to price for wholesale
- How to sell jam wholesale
- Farmers market vendor checklist
- Where to sell artisan food online
- Grants and programs
- Food business glossary