Artisanal Solutions / Loyalty, Gift Cards & Referrals
Loyalty, gift cards and referrals
Gift cards and loyalty programs for farms and food makers
Food is a repeat business, and gift cards bring in cash before the product leaves the shelf. We set up gift cards that work online and at the stand, a simple loyalty program and a referral offer.
Built for farmers and makers. Set up for you, on the tools you already use.
Loyalty
One punch card for online and the market
Purchases at the stand and in your store count toward the same reward, with nothing to lose in a wallet.
| Customer | Visits | Reward |
|---|---|---|
| Dana R. | 9 of 10 | 1 to go |
| Luis M. | 10 of 10 | Free dozen eggs |
| Priya K. | 4 of 10 | 6 to go |
Referrals
A referral offer your regulars will use
Each customer gets a code to share. When a friend orders, both rewards apply on their own.
- Dana shares her codeBy text or at the stand
- A friend orders$5 off the first orderApplied
- Dana is rewarded$5 credit, sent on its ownSent
Works with what you already run
Already on one of these? We work with what you have before suggesting a switch.
- Shopify gift cards
- Square Gift Cards
- Square Loyalty
- Smile.io
- Yotpo Loyalty
- LoyaltyLion
- Toast Loyalty
- Punch cards
What is included
Digital and physical gift cards redeemable across your store and POS
Points or punch-style loyalty synced between online and market purchases
Referral program with tracked codes and automatic rewards
Holiday gift card pushes in your email calendar
See what this looks like for your business
Tell us what you make. We send back a short plan and a price.
How it works
Tell us what you make
What you make and what you use now. A spreadsheet and a Square account is a fine answer.
Get a short plan
Keep this, replace that, connect these, and the cost.
We set it up
Setup and migration done for you. You approve before anything goes live.
Run it or hand it off
Take it from there yourself or keep us on for the upkeep.
A good fit if
- You want December cash in November
- Your regulars would refer friends if you asked
- Punch cards are getting lost
Questions
Can one gift card work online and at the farmers market?
Yes, when the store and the register share a system, such as Shopify with Shopify POS or Square with Square Online. We set it up so the balance is the same in both places.
What is the best loyalty app for a small food business?
Square Loyalty if you sell mostly in person, Smile.io or a similar app if you sell mostly on Shopify. A simple visit-based reward works better than points for most stands.
Do referral programs work for food?
They work when the reward is something regulars want and the code is easy to share. We keep it to one clear offer.
Get a plan and a price
Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.
The newsletter for artisans, makers and farmers
Tools worth using, shipping and labeling how-tos, and what is working for other small producers. Email only, unsubscribe any time.
All solutions
Selling
Making and growing
Growing
Running the business
By trade
- Cheesemakers
- Charcuterie makers
- Beekeepers
- Jam makers
- Hot sauce makers
- Coffee roasters
- Chocolate makers
- Bakeries
- Vegetable farms
- Ranches
- Lot tracking for cheesemakers
- HACCP records for charcuterie
- Honey inventory for beekeepers
- Batch records for hot sauce
- Coffee subscriptions
- Bakery preorders
- Online farm store
- Meat shares for ranches
Free tools
Comparisons and alternatives
- Square vs Shopify POS for markets
- Square vs Clover for markets
- Shopify vs Square Online
- Shopify vs WooCommerce
- Klaviyo vs Mailchimp for food brands
- Pirate Ship vs ShipStation
- Local Line vs Barn2Door
- CSAware vs Harvie
- Craftybase vs Katana
- ReciPal vs LabelCalc
- QuickBooks vs Xero for farms
- Harvie alternatives
- Barn2Door alternatives
- Square alternatives for markets
- Faire alternatives
- Katana alternatives
- Klaviyo alternatives
- Mailchimp alternatives
- ShipStation alternatives
Guides
- Best inventory software for food makers
- Best recipe costing and label software
- Best CSA software for farms
- Best farmers market POS
- Best shipping software for perishable food
- Best email marketing for food brands
- How to start cold shipping
- How to ship cheese
- How to ship chocolate
- Shipping supplies: what to buy and where
- Carriers and shipping software basics
- Food label requirements
- Cottage food laws by state
- Cottage food to commercial kitchen
- How to price for wholesale
- How to sell jam wholesale
- Farmers market vendor checklist
- Where to sell artisan food online
- Grants and programs
- Food business glossary