Artisanal Solutions / E-commerce Store Setup
E-commerce store setup
Online store setup for farms and food makers
A cart, checkout, taxes, shipping rules and product pages that describe what you make. We build the store, load the catalog, set the perishables rules and connect the marketplaces you already sell on.
Built for farmers and makers. Set up for you, on the tools you already use.
Sharp Cheddar$10Ships Mon to Wed
Chili Pepper Cheddar$10
Sage Cheddar$10Perishables
Shipping rules that know what spoils
Each product carries its own rule: cold pack, ship days, local pickup only. Checkout applies them without you watching.
| Product | Rule | Ships |
|---|---|---|
| Aged gouda | Cold pack added | Mon to Wed |
| Raw honey | Standard box | Any day |
| Eggs, dozen | Local pickup only | Saturday |
| Frozen sausage | Dry ice, 2-day | Mon, Tue |
One catalog
List once, sell on every channel
One catalog feeds your store, Madeline's and the marketplaces through Shopify Collective or Carro, with one stock count behind it.
- Your catalog86 products, one stock count
- Your store86 productsLive
- Madeline's86 productsSynced
- Faire and Etsy42 and 30 productsSynced
Works with what you already run
Already on one of these? We work with what you have before suggesting a switch.
- Shopify
- WooCommerce
- Square Online
- Squarespace Commerce
- BigCommerce
- Etsy
- Amazon Handmade
- Goldbelly
- Market Wagon
- LocalHarvest
- Barn2Door
- GrazeCart
- Local Line
What is included
Full Shopify or WooCommerce store build, including catalog, variants, photos and product copy from your own descriptions
Shipping rules per product: perishables, cold packs, ship-day restrictions, local pickup and delivery zones
Payments, sales tax, discount codes, gift cards
Listing on Madeline's and syncing inventory through Shopify Collective or Carro so one catalog feeds every channel
See what this looks like for your business
Tell us what you make. We send back a short plan and a price.
How it works
Tell us what you make
What you make and what you use now. A spreadsheet and a Square account is a fine answer.
Get a short plan
Keep this, replace that, connect these, and the cost.
We set it up
Setup and migration done for you. You approve before anything goes live.
Run it or hand it off
Take it from there yourself or keep us on for the upkeep.
A good fit if
- You take orders by text, Instagram DM or a Google Form
- You sell on Etsy or Faire but have no store of your own
- Your Shopify store was set up by a cousin and nobody has touched it since
Questions
Shopify or WooCommerce for a small food business?
Shopify for most: hosting, checkout and updates are handled, and it connects to marketplaces and shipping tools. WooCommerce fits when you already run WordPress and have someone to maintain it.
Can I sell perishable food online?
Yes, with the right rules: insulated packaging, cold packs, ship days that avoid a weekend in transit, and local pickup where shipping does not make sense. We set those per product.
Can you move my Etsy or Square Online listings?
Yes. We import the listings, photos and variants, clean up names and weights, and keep the old channel running if you want both.
Get a plan and a price
Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.
The newsletter for artisans, makers and farmers
Tools worth using, shipping and labeling how-tos, and what is working for other small producers. Email only, unsubscribe any time.
All solutions
Selling
Making and growing
Growing
Running the business
By trade
- Cheesemakers
- Charcuterie makers
- Beekeepers
- Jam makers
- Hot sauce makers
- Coffee roasters
- Chocolate makers
- Bakeries
- Vegetable farms
- Ranches
- Lot tracking for cheesemakers
- HACCP records for charcuterie
- Honey inventory for beekeepers
- Batch records for hot sauce
- Coffee subscriptions
- Bakery preorders
- Online farm store
- Meat shares for ranches
Free tools
Comparisons and alternatives
- Square vs Shopify POS for markets
- Square vs Clover for markets
- Shopify vs Square Online
- Shopify vs WooCommerce
- Klaviyo vs Mailchimp for food brands
- Pirate Ship vs ShipStation
- Local Line vs Barn2Door
- CSAware vs Harvie
- Craftybase vs Katana
- ReciPal vs LabelCalc
- QuickBooks vs Xero for farms
- Harvie alternatives
- Barn2Door alternatives
- Square alternatives for markets
- Faire alternatives
- Katana alternatives
- Klaviyo alternatives
- Mailchimp alternatives
- ShipStation alternatives
Guides
- Best inventory software for food makers
- Best recipe costing and label software
- Best CSA software for farms
- Best farmers market POS
- Best shipping software for perishable food
- Best email marketing for food brands
- How to start cold shipping
- How to ship cheese
- How to ship chocolate
- Shipping supplies: what to buy and where
- Carriers and shipping software basics
- Food label requirements
- Cottage food laws by state
- Cottage food to commercial kitchen
- How to price for wholesale
- How to sell jam wholesale
- Farmers market vendor checklist
- Where to sell artisan food online
- Grants and programs
- Food business glossary