Artisanal Solutions / Email & SMS Marketing

Email and SMS marketing

Email and SMS marketing for farms and food makers

A list of people who already bought from you is worth more than any ad. We set up the list, the sign-up points, a send you can keep up with and the automatic emails that run without you.

Get a plan and a priceSee how it works

Built for farmers and makers. Set up for you, on the tools you already use.

Updated

Welcome flow
  1. Trigger: new subscriberFrom the site, checkout or the stand
  2. Email 1: WelcomeSent right awayLive
  3. Wait 3 days
  4. Email 2: How we make itOne story, three photosLive
  5. Wait 4 days
  6. Email 3: What is in seasonLinks to what is in stockLive
Yours is built around your products and the email tool you use.

The list

Sign-ups at the site, the stand and checkout

Every place a customer meets you adds to one list, with your domain authenticated so email lands in the inbox.

Where subscribers come from
Square export800
Checkout212
Site form96
QR at the stand41

The newsletter

A send you can keep up with

One template with the same blocks each time, so the weekly or monthly email takes minutes to fill in.

Thursday email
This week at the farmThursday 7am
This weekFirst tomatoes, last garlic scapes
Back in stockAged gouda, wildflower honey
One storyHow the washed rind gets its color
Find usRiverside Market, Saturday
Draft to approve

Works with what you already run

Already on one of these? We work with what you have before suggesting a switch.

  • Mailchimp
  • Klaviyo
  • Constant Contact
  • Flodesk
  • Omnisend
  • Shopify Email
  • Attentive
  • Postscript
  • Substack
  • Beehiiv

What is included

  • Tool chosen for your size and channel (Klaviyo if you sell on Shopify, something simpler if you mostly sell at market)

  • Sign-up forms on the site, at the stand and at checkout, with your domain authenticated so email lands in the inbox

  • Welcome, abandoned cart, post-purchase, review request and back-in-stock flows written in your voice

  • A repeatable newsletter template: this week's harvest, what is back, one maker story

See what this looks like for your business

Tell us what you make. We send back a short plan and a price.

Get a plan and a price

How it works

  1. Tell us what you make

    What you make and what you use now. A spreadsheet and a Square account is a fine answer.

  2. Get a short plan

    Keep this, replace that, connect these, and the cost.

  3. We set it up

    Setup and migration done for you. You approve before anything goes live.

  4. Run it or hand it off

    Take it from there yourself or keep us on for the upkeep.

A good fit if

  • You have 800 emails in a Square export
  • You post on Instagram but never email
  • You want the holiday rush to start from your own list

Questions

Mailchimp or Klaviyo for a small food business?

Klaviyo if you sell on Shopify, because it sees orders and carts and can send the automatic emails that pay for themselves. Mailchimp or Flodesk if you mostly sell at market and want a simple newsletter.

How often should a farm or maker email?

As often as you have something real to say and can keep up with. Weekly in season works for most farms; monthly is fine for a maker with a steady line.

Why do my emails go to spam?

Usually because the sending domain is not authenticated. We set the SPF, DKIM and DMARC records so mailbox providers trust your address.

Get a plan and a price

Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.

The newsletter for artisans, makers and farmers

Tools worth using, shipping and labeling how-tos, and what is working for other small producers. Email only, unsubscribe any time.

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