Artisanal Solutions / Social Media & Content
Social media and content
Social media and Pinterest setup for farms and food makers
Instagram, TikTok and Pinterest can sell food, but only with a steady stream of real photos and short video. We set up the accounts, the scheduler, a weekly shot list and a Pinterest catalog.
Built for farmers and makers. Set up for you, on the tools you already use.
Shot list
Ten minutes a week on a phone
A short list of what to shoot, tied to what is in season or back in stock, so there is always something to post.
| Shot | How | Used for |
|---|---|---|
| Product on the bench | Window light, square | Feed, product page |
| Hands at work | 10 second video | Reel |
| Market table | Wide, before opening | Stories |
| One customer favorite | Close up | Pin |
Every product becomes a Pin on its own
Your catalog feeds Pinterest directly, so products are pinned and kept current with no manual work.
Raw Unfiltered Honey$15.95Pinned
Bourbon Barrel Aged Honey$9.99Pinned
Honey - 16 oz.$12PinnedWorks with what you already run
Already on one of these? We work with what you have before suggesting a switch.
- Meta Business Suite
- Later
- Buffer
- Planoly
- Hootsuite
- Tailwind
- Canva
- CapCut
- Adobe Express
- Lightroom Mobile
What is included
Accounts set up as business profiles, linked to your catalog so products are shoppable
A monthly content plan and a scheduler loaded two weeks ahead
Pinterest product feed connected so every SKU becomes a pin with no manual work
Simple templates for product shots, maker stories and market day, in your brand
See what this looks like for your business
Tell us what you make. We send back a short plan and a price.
How it works
Tell us what you make
What you make and what you use now. A spreadsheet and a Square account is a fine answer.
Get a short plan
Keep this, replace that, connect these, and the cost.
We set it up
Setup and migration done for you. You approve before anything goes live.
Run it or hand it off
Take it from there yourself or keep us on for the upkeep.
A good fit if
- You post when you remember
- You have good product and bad photos
- You want Pinterest working in the background
Questions
Which social platform is best for selling food?
Instagram for a local following and market days, Pinterest for search traffic that keeps coming, TikTok for reach if you like making video. Most small producers do one well before adding another.
How much time does it take each week?
About ten minutes of shooting on a phone. The plan, templates and scheduler take care of the rest.
Do you post for me?
We load the scheduler two weeks ahead from what you shoot. You can also take the plan and run it yourself.
Get a plan and a price
Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.
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Free tools
Comparisons and alternatives
- Square vs Shopify POS for markets
- Square vs Clover for markets
- Shopify vs Square Online
- Shopify vs WooCommerce
- Klaviyo vs Mailchimp for food brands
- Pirate Ship vs ShipStation
- Local Line vs Barn2Door
- CSAware vs Harvie
- Craftybase vs Katana
- ReciPal vs LabelCalc
- QuickBooks vs Xero for farms
- Harvie alternatives
- Barn2Door alternatives
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- Faire alternatives
- Katana alternatives
- Klaviyo alternatives
- Mailchimp alternatives
- ShipStation alternatives
Guides
- Best inventory software for food makers
- Best recipe costing and label software
- Best CSA software for farms
- Best farmers market POS
- Best shipping software for perishable food
- Best email marketing for food brands
- How to start cold shipping
- How to ship cheese
- How to ship chocolate
- Shipping supplies: what to buy and where
- Carriers and shipping software basics
- Food label requirements
- Cottage food laws by state
- Cottage food to commercial kitchen
- How to price for wholesale
- How to sell jam wholesale
- Farmers market vendor checklist
- Where to sell artisan food online
- Grants and programs
- Food business glossary