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Alternatives

Mailchimp alternatives for food brands and farms

Mailchimp is where many farms and food makers start. Once you sell online, want automatic emails or outgrow the free plan, these are the tools brands move to.

Get a plan and a priceSee the picks

Updated November 2026 by the Madeline's team, who set these tools up for makers and farms.

Email platforms compared
5In view
5On track
3Needs you
PlatformBest forStore dataSMS
Mailchimp Simple newsletters Basic Add-on
Klaviyo Shopify stores Deep Yes
Omnisend Lighter e-commerce Good Yes
Shopify Email Basics inside Shopify Native No
Flodesk Design-led newsletters Minimal No
Features and pricing change; check each vendor before you buy.

The short answer

Klaviyo is the strongest alternative for food brands selling on Shopify, because it uses order and cart data to send emails on its own. Omnisend is a lighter e-commerce option. Shopify Email covers basic campaigns inside Shopify. Flodesk suits a design-led newsletter.

The alternatives

  1. Klaviyo

    Best for Shopify stores

    Email and SMS built for online stores, using orders, browsing and carts to send welcome, abandoned cart, back-in-stock and review emails automatically.

    Good fit if
    • You sell online on Shopify
    • Products sell out and come back
    Watch for
    • Pricing rises with list size
    • Takes setup to get flows right

  2. Omnisend

    Best for lighter e-commerce

    E-commerce email and SMS with Shopify data and prebuilt automations, usually simpler to run than Klaviyo.

    Good fit if
    • You want store-based flows with less setup
    Watch for
    • Fewer advanced segments than Klaviyo

  3. Shopify Email

    Best for basics inside Shopify

    Email built into Shopify admin, using your products and customers without another login.

    Good fit if
    • You send a few campaigns a month
    Watch for
    • Limited automation

  4. Flodesk

    Best for design-led newsletters

    An email tool focused on good-looking templates and simple sending.

    Good fit if
    • The newsletter is the main thing you send
    Watch for
    • Little store data and no SMS

Want one of these set up for you?

Tell us what you make. We send back a short plan and a price.

Get a plan and a price

How it works

  1. Tell us what you make

    What you make and what you use now. A spreadsheet and a Square account is a fine answer.

  2. Get a short plan

    Keep this, replace that, connect these, and the cost.

  3. We set it up

    Setup and migration done for you. You approve before anything goes live.

  4. Run it or hand it off

    Take it from there yourself or keep us on for the upkeep.

Questions

What is the best Mailchimp alternative for a food business?

Klaviyo if you sell online on Shopify. If you mostly sell in person, Mailchimp may still be the right tool.

Will I lose my list if I switch?

No. Contacts and their consent move over. Templates and automations are rebuilt in the new tool.

Which automatic emails should a food brand set up first?

Welcome, abandoned cart and back in stock, then a review request after delivery.

Can Madeline's move my list?

Yes. We move contacts and consent, rebuild the key flows and set up sending so mail lands in the inbox.

Get a plan and a price

Tell us what you make and what you use today. A spreadsheet and a Square account is a fine answer. We reply by email with what we would keep, what we would change and what it costs.

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